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Running a social media campaign is different than managing the social media profiles of your company daily. The purpose of a campaign is to reinforce information or sentiments about a brand, products, or services by using different social media platforms. The goal of a campaign is to influence social media users and to obtain measurable […]

A crisis on an organization scale has the potential to disrupt their workflow and that is just one of the reasons why crisis management plan is important.  It is defined as an unexpected or a sudden event that creates unrest among the different employees at a workplace. It is essentially a state of emergency that […]

A Company considers Media Relations as interactions with reporters, journalists, and editors from television, newspapers, the internet, or radio. Media Relations integrates the strategic use of the media in convincing the organizational story. The main objective of media relations is to express the information or message of a business using the ideal media outlets.  It […]